I like to make my books look good on the inside as well as the outside. All my books have that little something that sets them apart. I always start with a quote pertaining to the story. I have chapter furniture, as I like to call the embellishments.
There is something special about flicking through a book and coming across a line drawing, a cartoon, a photo or different script. For me it shows there has been a level of care, thought and consideration not just for the words, but for the visual delectation of the reader.